According to Oberlo, videos are the best way to reach consumers online. In research conducted by Oberlo, 54% of consumers want to see more videos from their favorite businesses and brands.

The best online screen recorder that is easy to use with numerous functions and tools is the NinjaCapture. It allows integration with other third-party apps and allows you to save, store and upload your video recordings in different formats.

In this tweet by Arkansas Tech, Videos allow businesses to communicate their personality and values in a way that images or words alone couldn’t do. The statistics above show that video recording is still one of the best tools to boost customer engagement and increase sales. However, there is a need to know how the online video recorder can boost customer engagement. They include;

1. Develop a Customer-centric Concept

In other words, make sure your video is customer-centric. This means that you should focus on creating content that your customers will find interesting and engaging. Think about what they want to see and what would appeal to them. By doing this, you will be more likely to create videos that people will want to watch and will be more likely to engage with.Your customers should always be the focus of your marketing strategy, including your video recordings. When creating your concept, make sure it is something that will appeal to your customers and that they can relate to. People are more likely to engage with videos that are interesting to them, so make sure your video is focused on your customer.

2. Hook the Audience Immediately

It is important to capture your audience's attention early on in your video recording, as people tend to have short attention spans when browsing the internet. If your content is not interesting, viewers will not spend much time watching it.

Get to the point quickly in your video recordings, so that you can hold your audience's attention throughout the video. Concise videos are more likely to keep viewers engaged than longer videos. It is important to make sure your video is attention-grabbing and concise so that people don't lose interest before you have a chance to communicate your message. It is important to make sure your video recordings are concise so that people do not lose interest. The content of the video should also be useful in order to keep people's attention.

3. Tell a Compelling Story

Even if your video is meant to sell a product or service, focus on creating a powerful and detailed story that your potential customers will be able to relate to. This way, you will be able to create a strong emotional connection with your audience, which will lead to more sales. The ability to tell a story is incredibly powerful, and can be the difference between your video being engaging or not. Make sure that your video has a clear and interesting story.

4. Include a Call-to-action

Adding a call-to-action phrase or button to your video is a great way to increase customer engagement. By including a call-to-action at the end of your video, you can encourage your viewers to take action on the new information they have learned.

A good call to action is an essential part of any marketing campaign, as it can help to increase conversions and ROI. By including a call to action in your video, you are essentially telling your audience what you want them to do next, which can be extremely helpful in ensuring that they take the desired action.

5. Ensure Your Video Recording Is Mobile Friendly

In the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic, surpassing the 50% record since 2017. These statistics show that more than half of the online activities are carried out via mobile devices. To ensure that your videos are seen by the large population that uses mobile devices, it is important to make sure that your videos are mobile-friendly and compatible.

For example, some video recordings have higher resolution on desktops and are made to fit the screen, while on mobile devices, this same video tends to hang, blurry, and do not align with the mobile device screen.

6. Respond to Video Engagements

After posting your video recordings online, take some time to interact with the viewers by responding to questions and comments. This will encourage them to keep watching your videos and help you build a stronger following.

Additionally, when you respond to customers, it makes them feel seen and appreciated. They know that you are interested in what they have to say and that you value their opinion. This can help you build a better relationship with your customers and improve your business.

7. Use Readable Captions and Subtitles

Including captions in your video is a great way to ensure that your audience is able to follow along and understand the content, even if they miss some of the audio. NinjaCapture allows you to add captions and subtitles to your video recordings, making it easy to ensure that your audience doesn't miss a beat.

Additionally, videos can also be transcribed and translated into different languages to make them more accessible to a wider audience. This is especially important for businesses that want to expand their reach and tap into new markets.

Having explained how video recording can boost customer engagement, it is important to identify the various screen recording software that can create compelling videos that will attract the attention of existing and potential customers on the internet. These online screen recorders include;

Conclusion

In a report by Statista, “ US marketers are estimated to spend 41.9% more on video campaigns by 2024; the amount is expected to grow from $10.18 billion to $12.66 billion by 2024.

There is a growing trend of businesses using video recording, as evidenced by increasing statistics. The statistics are there to support this claim. To make the best use of your video recordings and get the desired result, it is important to follow the guidelines highlighted above. Furthermore, there is the need to use the best screen recording software or online video recorder in creating, editing, and uploading your video recording. The best online screen recorder that is easy to use with numerous functions and tools is the NinjaCapture. It allows integration with other third-party apps and allows you to save, store and upload your video recordings in different formats.